With so much marketed as “free” these days, it remains useful to remember:
- nothing is free
- everything costs (at least time, which is the most valuable commodity in existence)
- whenever a product is marked as free, then
- you are the test-product,
- your usage is measured,
- you priorities serve as a valuable study for those who hope to predict the future, by predicting (and, at times, adjusting) the priorities of a larger population.
For the above reasons, I am never surprised when a specialized test-product happens upon some information I’ve provided, and they reflexively give me their livid, limp, feedback:
- it’s the only training they ever received in how to examine and address information:
- do you like It or not?
- what simplistic, self-absorbed, invariably inane advice would you give to make It more enjoyable to you (ie for It to accord more with your socially engineered preferences)?
- all but their entire sense-of-self requires that they compulsively voice their livid, limp, simplistic, self-absorbed, invariably inane, socially engineered preferences: it’s how they know that they
- are alive
- they’ve been trained to crave ‘mattering’ — to crave validation — more than food, water, or even air.
Free Lunch! remains an immensely effective strategy for marketing, to people, their participation in experiments; and is one of the reasons why so many people have become so stunningly boring and stupid.